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JustForward.co GameDev - Game Development & Mobile App Marketing

JustForward is a podcast created for you, the Appreneur, Game Developer, Growth Hacker or App Marketer. Are you struggling with increasing the quality of your games? Make the most of Game Development! The goal of this podcast is to make the complex nature of game development both clean and simple. Subscribe and receive growth hacking tools and tips.
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Apr 9, 2015

Mobile video has been growing steadily for years. This was driven by a couple of factors that listed in this episode. Increased standardization around this medium, better measurement capabilities and advanced targeting capabilities beyond device ID and lat/long over time can help brands and agencies identify the right KPIs and quantify value. These understandings probably will lead to increase of mobile video budget item. More sophisticated, video-specific pricing models can simplify for advertisers calculation of their ROI and also shift the risk to the publisher side and make them even more open to this medium.

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